Appfigures alternatives for keyword research without connecting store accounts

What this alternatives list does and does not establish

This is a publisher-authored alternatives list from Back My Side, not an independent ranking. We reviewed Appfigures's public homepage on 9 September 2026 and compared its stated capabilities with our own workflow and with other vendors' homepages reviewed the same day. We did not purchase every plan, run a controlled accuracy test or measure install outcomes. Feature descriptions are vendor-published claims, and we quote no third-party prices because they change without notice.

Appfigures spans two products that are often bought separately elsewhere: reporting on your own apps' performance and researching the public store. This article treats them separately so you can decide whether you need an analytics alternative, a research alternative or both.

What Appfigures advertises, and why the two halves differ

As reviewed, Appfigures advertises tracking downloads, revenue, subscriptions and reviews from all app stores in a single dashboard, ASO tools to discover keywords, track ranking changes and optimize metadata, competitor comparisons across markets, and market research with benchmarks and trends. It names audiences from indie developers to enterprises, journalists and academic researchers, and emphasises a free start with no credit card required. No plan names or prices appear on the homepage.

The analytics half depends on connecting your store accounts so the tool can read your own sales and usage data. The research half reads the public store. Some developers are happy to connect accounts for a unified dashboard. Others prefer to keep App Store Connect access inside the company and use Apple's own analytics for first-party numbers, which makes a research-only tool the more natural fit.

Appfigures alternatives by analytics and research need

The table splits alternatives by whether they need your store credentials and by which half of Appfigures they replace. Claims are the vendors' homepage descriptions, reviewed on the same day.

Apple's App Store Connect analytics dashboard is listed deliberately: for your own apps' impressions, downloads, conversion and retention it is the source every third-party analytics tool ultimately depends on, and it costs nothing beyond your developer membership.

Apple's App Store Connect analytics overview ↗

When Back My Side is a reasonable Appfigures alternative

Choose Back My Side when you want the research half without connecting anything. Paste a public App Store URL and the report shows sampled keyword positions, competitor gaps, metadata drafts, sampled review themes and a storefront comparison. Sign-in is needed only to save an app or track keywords, and the tracker records daily sampled positions with 90 days of history on every plan. The pricing page lists current limits.

Read Back My Side within its limits. Positions are samples from Apple's public search responses containing up to 200 results, not official or personalized on-device ranks. Popularity, difficulty and opportunity are heuristics, not search-volume counts or download forecasts. It covers the iOS and iPadOS App Store only, has no Google Play data, does not read App Store Connect analytics, does not manage Apple Ads campaigns and does not publish metadata for you. For downloads, revenue and conversion, read Apple's analytics directly and keep those numbers beside, not inside, your keyword observations.

Connect discovery to a useful first week without confusing denominators

Check current Back My Side plans and limits

How to evaluate an Appfigures alternative in one week

Evaluate any alternative with one real app and a fixed list of ten to fifteen queries you already care about. Record how each tool defines a position, which storefront it samples, how often it collects and what it shows when an app is absent from the sample. Two tools can report different numbers for the same query on the same day without either being wrong, because the measurement differs.

Then check the parts that usually decide the purchase: the number of apps and keywords the plan allows, whether exports are included, whether Google Play or Apple Ads are required for your roadmap, and whether a trial converts to a charge automatically. Write the decision down with a review date so a cheaper tool is not judged for lacking a feature you never planned to use.

See the full indie ASO tool shortlist

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