The app growth journal
Focused articles on the decisions behind app growth. Find better-fit keywords, understand your data, and make the next listing change with a reason.
12 resources
Pre-launch keyword research: choose a promise before a keyword list
Build a defensible launch shortlist by connecting search intent, working features, competitor context, and a measurable first release.
Long-tail App Store keywords: narrow the intent, not just the phrase
Separate useful specific searches from decorative modifiers, then build a focused keyword cluster your product can support.
Keyword popularity is not search volume: a practical reading guide
Understand what relative keyword indicators can support, where their evidence stops, and how to make decisions without invented demand forecasts.
Competitor keyword gaps: find unmet intent without inventing private data
Build a competitor comparison from visible metadata and sampled searches, then distinguish a messaging gap from a missing product capability.
App Store description copywriting: answer the questions screenshots leave open
Write an accurate, readable description that explains the workflow, resolves purchase objections, and avoids keyword stuffing or unsupported promises.
Screenshot message match: show the task behind the search
Turn search intent into a credible screenshot sequence and choose the right evidence for evaluating a visual message change.
Why app keyword rankings drop: a triage sequence before you rewrite
Check observation quality, storefront scope, listing changes, and acquisition context before treating a rank movement as a metadata failure.
The ASO weekly review: leave with one decision, not a bigger dashboard
Run a repeatable review that checks data coverage, compares stable keyword groups, connects acquisition to outcomes, and records the next decision.
Choosing App Store localization markets: opportunity must meet readiness
Prioritize a localization pilot using product support, local search intent, operational readiness, and clearly defined evidence instead of market-size guesses.
App Store keyword mistakes: fix the expensive assumptions first
Audit relevance, metadata limits, private-data claims, and measurement mistakes in the order most likely to prevent wasted work and misleading promises.
ASO vs Apple Search Ads: choose the question before the channel
Decide when to improve your listing, when a bounded paid experiment is useful, and why paid outcomes do not automatically prove organic growth.
App growth metrics that matter: connect discovery to a useful first week
Build a compact measurement chain from visibility through acquisition, activation, retention, and commercial outcomes without confusing denominators or causality.
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